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Have you ever found yourself worried by a mountain of images, scanned documents, and PDFs, wondering how to extract text from them & use it efficiently?
If so, you aren’t alone.
Digital marketers face this challenge on a regular basis.
But thankfully, there’s a powerful solution that can assist you: Optical Character Recognition (OCR) tools.
It’s expected that these tools continue their growth in the coming years. According to research, it will grow at a CAGR (Compound Annual Growth Rate) of 10.4% from 2023 to 2030.
How do these tools work & streamline workflows for digital marketers?
Continue reading this guide to explore the many ways OCR technology can revolutionize your marketing efforts.
What are OCR tools?
Before diving into the specifics, you first need to get a clear understanding of what OCR tools are.
OCR stands for Optical Character Recognition.
What’s its function?
It converts documents, scanned papers, PDF files, & images containing text into editable data.
Amazing, right?
Imagine taking a photo of any printed page & then being able to edit the text without manually transcribing it. This is the power of OCR.
How do OCR tools help marketers streamline their workflows?
- Streamline data entry
Data entry is one of the most challenging tasks in the field of digital marketing.
Isn’t it?
You know manually typing out text from images can take minutes, even hours.
But OCR tools automate the process for you.
How?
They convert text from images into editable formats.
The best part?
I still remember a time in 2022 when I had to process piles of client contracts scanned as PDFs. The thought of manually entering all that data was literally killing me.
All of a sudden, one of my colleagues introduced me to an OCR tool.
What would have taken me hours was done in just a few minutes. It was a major victory for me.
2. Enhance content creation
Content is king in digital marketing.
With OCR tools by your side, you can effortlessly convert printed materials, such as flyers and brochures, into digital text.
This not only saves you a lot of time but also lets you repurpose your existing content.
For example, you might have a printed brochure of the marketing campaign that performed well. By using Optical Character Recognition tools, you can instantly convert a brochure for a new campaign into a Word document & then update it accordingly.
This saves you time & resources.
An image to word OCR converter is particularly useful here, as it transforms images of text into editable Word documents. Simply visit the tool, upload the images containing text, & download the text in Word format.
- Improve accuracy
Accuracy is important in digital marketing.
OCR tools use smart algorithms to minimize the risk of human error during data entry.
They extract text from images & scanned documents, ensuring that your data is accurate & reliable.
Let me recall a project where we had to extract data from dozens of printed surveys. Initially, we did it manually.
The worst thing was that the error rate was high. Oops!
We were able to improve accuracy dramatically after switching to an OCR tool.
- Boost SEO efforts
Search Engine Optimization (SEO) is all about making your content easily found by search engines.
What is the role of OCR tools here?
You can maximize your SEO efforts by converting text from images into searchable content.
These tools are super handy for businesses that deal with a lot of image-based content, such as infographics. You can transform that data into editable & searchable format, which can now be indexed by search engines.
- Facilitate competitive analysis
To succeed in the arena of digital marketing, you must keep an eye on competitors.
Yes, that’s true.
Luckily, OCR tools can help in competitive analysis.
How?
You can convert your top competitors’ printed materials, such as brochures & ads, into digital format.
This way, you’ll be able to study & analyze their strategies & compare them with yours.
I once worked on a project this year where we had to analyze a competitor’s printed marketing campaigns. Using an OCR tool, we quickly converted their brochures into digital text. This allowed us to learn from their unique approaches.
- Enhance social media marketing
Didn’t you know that social media platforms are flooded with images & videos?
Yes, they are.
Here, you can extract text from important images & repurpose your content for posts, captions, & hashtags.
This saves time.
For instance, during a social media campaign, we had a series of user-generated content in the form of images with text.
We didn’t type out the text for captions & hashtags manually.
What did we do?
Simply used OCR tools to extract text & repurpose it accordingly.
- Facilitate data analysis and reporting
OCR tools transform printed reports & charts into digital formats & charts into digital formats, making it simpler & easier to analyze & interpret the data.
This lets you create presentations & reports.
I remember preparing for a quarterly review meeting where we had to present the data from several printed reports.
With image to word converter at our disposal, we converted those reports into MS Word format.
This way, we created professional presentations.
Conclusion
OCR tools are great for digital marketers, offering a wealth of benefits. You can save precious time by converting printed materials into digital formats.
In my experience, adopting OCR tools has been truly remarkable in my marketing projects. Whether it’s digitizing client contracts or transforming printed surveys, OCR tools have made my work simpler, faster, & easier.
If you are a digital marketer looking to enhance your efficiency. I highly recommend exploring OCR technology. They might be the solution you’ve been an option for.
