How to Optimize a Website Using On-Page SEO?

On-page SEO or on-site SEO is optimizing web pages for a specific keyword to improve site traffic and search visibility. So basically, it includes changing different elements like headings, title tags, content, and many more. You need to understand on-page SEO techniques seriously if you want to get the reward of search engine visibility. Let’s learn about the best on-page SEO practices in 2021 to help you rank your website content.

Place Keywords in Content for your best on-page-SEO:

Placing keywords in content is one of the most significant on-page SEO factors. You need to mention the primary keyword at least once at the top of the page because Google generally puts more weight on the terms that appear at the top. So if you want to write SEO-friendly content, use the main keyword in the title tag. However, keyword density is a factor that needs to be taken care of.

Write a Catchy Title and Compelling Meta Description:

The title tag is a kind of headline that appears in the search results. Generally, Google shows the first 50 to 60 characters of the title. So for the best on-page SEO practice, your title should contain 60 characters. The Meta description is also an important Meta tag as it is the summary of the website. Moreover, the Meta description should contain the target keyword to influence the click-through rate of your website.

Avoid Content Duplication:

The best on-page SEO technique you can follow in 2021 is to avoid duplicate content. Google strategies recommend avoiding duplicate versions of the website content, so it should be 100% unique.

Make Use of Internet Linking:

Internet linking is one of the easiest on-page SEO practices. All you have to do is add a link from your site to another page on your website. Moreover, you should include keyword-rich anchor texts in these links, and Google will understand what each page includes.

Optimize Website Loading Speed for your on-page-SEO:

Website loading speed is one of the rare on-page SEO factors that Google has mentioned in their algorithm as a ranking factor. You can ensure the loading speed by compressing images as the image takes up most of the page size. The use of a lightweight theme is also the best practice to optimize website content speed.

Boost Traffic with Infographics:

As most people are visual learners and focus on graphics, the use of high-quality infographics can help to increase site traffic by 193%. Thus, follow this on-page SEO technique, create compelling infographics, and increase website traffic.

Include Keywords in the URL:

URL structure is an overlooked aspect of SEO as old URL structure provides search engines and users an idea of what the site is about. Therefore, it should be rich in keywords and short.

Link to External Sites with High DA:

It’s one of the most effective on-page SEO techniques for increasing your overall reputation in Google’s eyes. Therefore, choose a high-quality and high-domain authority website as a data source for your website content.

The Bottom Line:

We have outlined the best on-page SEO practices, and these are ideal starting points to get higher search rankings of the website. However, always make sure to keep yourself up to date with the latest SEO techniques and follow the process from time to time to stay ahead of the SEO game.